The casevideo, featuring the BMW Driftmob creative idea and strategy:
A sucessful content strategy - tailormade for diehard car enthusiasts:
Tutorials, interviews and countless content bits & pieces: all drifting around one big idea:
Partnerships with relevant media partners – highlighting the Driftmob live:
BMW 2series - Global Launch-Campaign
Idea 1: Turning frequent travellers to frequent story-tellers with an OOH installation.
Idea 2: Reinventing the citylight poster into inspiring travel moments.
Idea 3: Turn a citylight poster into a wellbeeing device for travellers.
Idea 4: Celebrate the best moment of traveling - the arrival at your beloved ones.
BMW 2series Convertible - Global Campaign
